About Failonomics
"Success is just failure with better P.R"
Mission
To pull failure out of the shadows and into the spotlight, revealing it as the world’s most overlooked and undervalued asset. Failosophy rewires our relationship with failure. Failonomics harnesses its economic power—transforming failure into the driving force behind business, policy, and economic evolution. In this Failure Economy, failure is no longer the cost of progress but the currency that fuels it.
Evolution
Everything we’ve been taught about failure is wrong. For too long, it has been treated as a flaw, a mark of shame, a stain on success. But this mindset is outdated. Failure is not the enemy—it is our greatest asset. It challenges assumptions, drives adaptation, and accelerates progress.
This is the essence of Failosophy—a fundamental shift in how we think about, engage with, and learn from failure. Failosophy is the change we need, transforming failure from a liability into an asset.
Failonomics builds on this foundation, turning failure into an economic force. This is the Failure Economy—the largest overlooked economic power on the planet, an estimated $10-20 trillion annual shadow market shaped by business collapses, financial implosions, product failures, research dead ends, and policy disasters. These failures silently reshape local, regional, national, and global economies. In the Failure Economy, failure is capital—invested, analysed, and optimised for success.
In this new landscape, businesses that integrate the Failosophy and Failonomics principles and practices, innovate at speed. Governments that embrace it develop smarter, more effective policies. Entire economies evolve when failure is seen not as the end, but as the beginning of something greater.
Failonomics becomes the engine of evolution.
About Me
I’m Chris. I work by questioning what’s given and testing what’s assumed. I always work from first principles—breaking things down to their fundamentals to see what holds up under scrutiny. Most things aren’t as solid as they appear, and the real value lies in what remains after that process.
I don’t aim for certainty—it’s rarely useful. What matters is clarity: seeing things as they are, understanding what moves the needle, and knowing when to push, pivot, or let go.
Failure isn’t the opposite of success—it’s the mechanism behind it. Every major innovation, policy shift, and industry breakthrough has been built on the wreckage of what didn’t work. The difference between those who adapt and evolve and those who fall behind is their relationship with it.
Failonomics brings failure into focus, transforming what’s often ignored into a force for strategic and economic growth.
Failosophy/Failonomics Creator
Chris N Denison